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Greening Media Education

Bridging Media Literacy with Green Cultural Citizenship


Antonio López

Media are a powerful educational force that teaches about the relationship between humans and living systems while also physiologically impacting the environment. However, although long considered a tool for promoting critical thinking and cultural citizenship, media literacy does not adequately address environmental sustainability. Drawing on original research, Antonio López demonstrates how common media literacy practices reinforce belief systems at the root of unsustainable behaviors. By combining emerging literacies from social media, networked activism, sustainability education, critical media literacy, and digital ecopedagogy, the author offers a solutions-oriented critique and paradigm-shifting reappraisal of media education by advocating «ecomedia literacy.» This groundbreaking book builds on López’s previous two books, Mediacology and The Media Ecosystem, by offering a cutting-edge and radical reappraisal of conventional media literacy practices. Written in accessible and jargon-free language, this book is ideal for students and educators of media literacy, media studies, and cultural studies, and will also be vital to those advocating sustainability education, environmental studies, and social justice.
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Advance praise for Greening Media Education

Advance praise for GREENING




“With his new book, Antonio López has established himself as a leading thinker in the emerging field of ecomedia literacy. His book is a must read for anyone concerned about the transformation that must be made in media education if it is contribute to an ecologically sustainable future. His insightful use of an ecological conceptual framework provides the field with the needed sense of direction that moves beyond the misconceptions of the past.”

—Chet Bowers, Author, The False Promises of the Digital Revolution and In the Grip of the Past: Educational Reforms that Address What Should be Changed and What Should be Conserved

“As an activist-scholar working in the ‘strange’ (after Maxine Greene) intersectional curricular spaces of media and ecological literacy, Antonio López has become a crucial leader who is assisting both academics and citizens with the reimagining of sustainability education for a present moment that is now co-constituted by planetary ecocrisis and global media culture. To my mind, Greening Media Education represents his most critically exact, compendious, and powerful research to date on this emergent paradigm of democratic ecopedagogy and politics. This is a necessary and very important work.”

—Richard Kahn, Core Faculty in Education, Antioch University Los Angeles; Author, Critical Pedagogy, Ecoliteracy and Planetary Crisis: The Ecopedagogy Movement

“Greening Media Education draws the best from the media studies cannon and takes on unelected educational powers using a well-calibrated eco-ethical compass. The author’s deep environmental commitments provide a much-needed...

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