A Fortune 500 Perspective
Cong Li and Don Stacks
Chapter 6. YouTube
| 75 →
This chapter is focused on the video messages that the Fortune 500 companies delivered to their publics via YouTube from January 2009 to December 2013. We collected the raw data from the companies’ YouTube accounts and other sources. By analyzing those data, we aimed to answer the following questions:
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.