A Fortune 500 Perspective
Cong Li and Don Stacks
Chapter 8. The Big Four
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The Big Four
In the previous chapters we have presented our research findings on each of the four social media platforms. In this chapter, we will combine all the data that we collected and analyze them at a more aggregate and more theoretical level. Since the data cover a 5-year span from January 2009 to December 2013, we will also test the social media usage trends across different years. In conducting such data analyses, we hope to answer the following research questions:
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