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Media Literacy is Elementary

Teaching Youth to Critically Read and Create Media- Second Edition


Jeff Share

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.
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Library of Congress Cataloging-in-Publication Data

Share, Jeff.Media literacy is elementary: teaching youth to critically read and create media /Jeff Share. — 2nd ed.pages cmIncludes bibliographical references.1. Media literacy. 2. Mass media—Study and teaching (Elementary)3. Mass media criticism. I. Title.P96.M4S53 302.23’07—dc23 2014042556ISBN 978-1-4331-2487-7 (paperback)ISBN 978-1-4539-1485-4 (e-book)ISSN 1086-7155

Bibliographic information published by Die Deutsche Nationalbibliothek.Die Deutsche Nationalbibliothek lists this publication in the “DeutscheNationalbibliografie”; detailed bibliographic data are availableon the Internet at

Cover design by Oliver Kish

Chart on pages 223–224 © 2002 Center for Media Literacy (

A similar version of Chapter 6: Photography as Pedagogy with Praxis was published inEssentials of Teaching and Integrating Visual and Media Literacy: Visualizing Learning,edited by D. M. Baylen & A. D’Alba. New York, NY: Springer, 2015.

© 2015 Peter Lang Publishing, Inc., New York29 Broadway, 18th floor, New York, NY

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