4. Research Design
← 93 | 94 → CHAPTER FOUR
Research design refers to critical components in the planning and strategy that guides the execution of research. Research design includes decisions about which methods to use, how to analyze the results, which units of analysis you are using, limits of generalizing conclusions, and how to interpret the relationships between variables (Bryman, 2008). This chapter covers key elements of your research that have implications on what you can say when your research is finished. We will discuss units of analysis, the purpose of research, quantitative and qualitative approaches, and temporal design in research. Research methods—different from research design—are means of collecting data. Research design answers the what, why, and how of research, that is, what you are going to study, why you are studying it, and how you choose to go about studying it. Let us first deal with what is being studied.
Units of Analysis: The Who and What of Research