Promotion and Marketing for Tourism Attractions
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
Library of Congress Cataloging-in-Publication Data
Attracting attention: promotion and marketing for tourism attractions / Andi Stein. pages cm.
Includes bibliographical references and index.
1. Tourism—Marketing. I. Title.
G155.A1S666 910.68’8—dc23 2014047064
ISBN 978-1-4331-2415-0 (hardcover)
ISBN 978-1-4331-2414-3 (paperback)
ISBN 978-1-4539-1513-4 (e-book)
Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at http://dnb.d-nb.de/.
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