Promotion and Marketing for Tourism Attractions
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
Chapter Two: Types of Attractions
← 10 | 11 → CHAPTER TWO
Tourism attractions come in a variety of shapes and sizes and appeal to different types of audiences. They can range from large-scale venues like national parks, which attract millions of visitors each year, to small, specialized locales such as offbeat museums that have a core of followers interested in a particular collection.
Some attractions are designed to excite and dazzle customers with their jaw-dropping thrill rides and effects-laden shows. Some focus on educating their audiences, providing them with a sense of history or an appreciation for art or culture. Still others hold appeal because of their ability to evoke nostalgic memories or impress visitors by their sheer beauty or grandeur.
Depending on the nature of an attraction, the promotional activities used to bring visitors to these sites may be tailored to appeal to these varied audiences. This chapter offers a description of different types of attractions and provides examples of promotional activities that have proven successful with these venues.
Cultural and educational attractions have the ability to both educate and entertain their audiences. They encompass museums, zoos, aquariums, science centers, and galleries, to name just a few. These venues are often promoted as ideal destinations for families, as they offer something for people of all ages.
← 11 | 12 → Figure 2.1: Visitors to the Route 66 Museum in Clinton, Okla., have a chance to learn about “The Main Street of America.”(Photo Credit: Andi Stein)
Museums have evolved over...
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