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Making Media Studies

The Creativity Turn in Media and Communications Studies


David Gauntlett

In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making – not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity – the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
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Chapter 2. Media Studies 2.0


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The ‘Media Studies 2.0’ article was first presented on my website,, in February 2007. Over the years I’ve added a few bits and bobs. Because it still seems relevant as a precursor to the creative turn, this chapter gives you the original article, plus some of the bits and bobs, and is followed by chapter 3, which offers some new comments.

It’s perhaps worth mentioning that the 2007 article caused something of a stir in Media Studies circles (you can look up ‘Gauntlett “Media Studies 2.0”’ in Google Scholar to see some of the disparaging remarks). I mention this not out of pride, nor shame—in either case, causing ‘a stir in Media Studies circles’ is hardly the highest form of human achievement—but simply because it seems so odd. This is what I wrote in another introduction to the piece, in 2011:

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