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Making Media Studies

The Creativity Turn in Media and Communications Studies

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David Gauntlett

In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making – not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity – the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
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Chapter 10. Conclusion

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· 10 ·

CONCLUSION

I began this book with the observation that media studies had been thrown into a strange but reinvigorating place. As the media ecosystem changed around it, media studies clung onto the old certainties for a number of years, but is now—we can hope—adapting and remaking itself for the new environment. When many media consumers have become also media makers—exchanging, conversing and inspiring across diverse networks—we all have to be making media studies together.

In this Conclusion, I will pull together some of the most significant points from the book, and see where they point us.

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