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Translation, Globalization and Younger Audiences

The Situation in Poland

Series:

Michał Borodo

Translating for younger audiences is in need of critical investigation, as children’s and teenagers’ literature and media products are being increasingly globalized and glocalized, with translation playing an important role in the process. Media phenomena such as Harry Potter and animated Disney films travel across continents through hundreds of local cultures. These productions exert a homogenizing effect whilst at the same time undergoing transformation to adapt to new audiences.

This book distinguishes between textual glocalization, anglophone foreignization and large-scale adaptation, illustrating them with examples of translations of animated films by Pixar/Disney and DreamWorks, locally produced versions of the Horrible Histories series, Harry Potter translations and transmedial adaptations as well as film tie-ins. The book argues that global exchanges largely depend on the creative efforts of local agents – professional translators, adapters, retellers, publishers, writers, editors – and sheds light on the initiatives of non-professional translators, including scanlators, fansubbers, hip-hop fans and harrypotterians. By examining globally distributed titles translated at the turn of the twenty-first century, the volume aims at filling a gap at the intersection of translation studies, globalization research and the study of children’s literature and culture.

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NEW TRENDS IN TRANSLATION STUDIES

In today’s globalised society, translation and interpreting are gaining visibility and relevance as a means to foster communication and dialogue in increasingly multicultural and multilingual environments. Practised since time immemorial, both activities have become more complex and multifaceted in recent decades, intersecting with many other disciplines. New Trends in Translation Studies is an international series with the main objectives of promoting the scholarly study of translation and interpreting and of functioning as a forum for the translation and interpreting research community.

This series publishes research on subjects related to multimedia translation and interpreting, in their various social roles. It is primarily intended to engage with contemporary issues surrounding the new multidimensional environments in which translation is flourishing, such as audiovisual media, the internet and emerging new media and technologies. It sets out to reflect new trends in research and in the profession, to encourage flexible methodologies and to promote interdisciplinary research ranging from the theoretical to the practical and from the applied to the pedagogical.

New Trends in Translation Studies publishes translation- and interpretingoriented books that present high-quality scholarship in an accessible, reader-friendly manner. The series embraces a wide range of publications – monographs, edited volumes, conference proceedings and translations of works in translation studies which do not exist in English. The editor, Professor Jorge Díaz Cintas, welcomes proposals from all those interested in being involved with the series. The working language of the series is English, although in...

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