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Translation, Globalization and Younger Audiences

The Situation in Poland

Series:

Michał Borodo

Translating for younger audiences is in need of critical investigation, as children’s and teenagers’ literature and media products are being increasingly globalized and glocalized, with translation playing an important role in the process. Media phenomena such as Harry Potter and animated Disney films travel across continents through hundreds of local cultures. These productions exert a homogenizing effect whilst at the same time undergoing transformation to adapt to new audiences.

This book distinguishes between textual glocalization, anglophone foreignization and large-scale adaptation, illustrating them with examples of translations of animated films by Pixar/Disney and DreamWorks, locally produced versions of the Horrible Histories series, Harry Potter translations and transmedial adaptations as well as film tie-ins. The book argues that global exchanges largely depend on the creative efforts of local agents – professional translators, adapters, retellers, publishers, writers, editors – and sheds light on the initiatives of non-professional translators, including scanlators, fansubbers, hip-hop fans and harrypotterians. By examining globally distributed titles translated at the turn of the twenty-first century, the volume aims at filling a gap at the intersection of translation studies, globalization research and the study of children’s literature and culture.

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Copyright

A catalogue record for this book is available from the British Library.

Library of Congress Control Number: 2017945969

Cover design by Peter Lang Ltd.

ISSN 1664-249X

ISBN 978-1-78707-473-6 (print) • ISBN 978-1-78707-474-3 (ePDF)

ISBN 978-1-78707-475-0 (ePub) • ISBN 978-1-78707-476-7 (mobi)

© Peter Lang AG 2017

Published by Peter Lang Ltd, International Academic Publishers,

52 St Giles, Oxford, OX1 3LU, United Kingdom

oxford@peterlang.com, www.peterlang.com

Michał Borodo has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as Author of this Work.

All rights reserved.

All parts of this publication are protected by copyright.

Any utilisation outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution.

This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems.

This publication has been peer reviewed.