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Feminism, Writing and the Media in Spain

Ana María Matute, Rosa Montero and Lucía Etxebarria


Mazal Oaknín

This book explores the different treatment of writing by women and
writing by men in twenty-first-century Spain. Focusing on contemporary
Spanish authors Ana María Matute (1926–2014), Rosa Montero (1952–),
and Lucía Etxebarria (1966–), the author examines how Spanish women
writers are marketed in Spain and, in particular, how current marketing
strategies reinforce traditional structures of femininity.

Through an analysis of their work and lives in the context of the Franco
Regime, the Transition to democracy and contemporary Spain, this book
provides an innovative study of the construction of the public personae
of these key female writers. As social media and the internet transform
authors’ relationship with their readers, the rapidly shifting publishing
industry offers an important context for the difficult balance between
high levels of reception and visibility and the persistence of traditional
gender stereotypes.

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Bibliographic information published by Die Deutsche Nationalbibliothek.

Die Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available on the Internet at

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

A CIP catalog record for this book has been applied for at the Library of Congress.

Cover picture: ‘Effe’ © Eddit Milkovitsch.

Cover design by Peter Lang Ltd.

ISSN 2235-4123

ISBN 978-3-0343-1865-5 (print)  •  ISBN 978-1-78707-790-4 (ePDF)

ISBN 978-1-78707-791-1 (ePub)  •  ISBN 978-1-78707-792-8 (mobi)

Open Access: This work is licensed under a Creative Commons Attribution CC-BY 4.0 license. To view a copy of this license, visit

© Mazal Oaknín, 2019

Published by Peter Lang Ltd, International Academic Publishers, 52 St Giles, Oxford, OX1 3LU, United Kingdom,

Mazal Oaknín has asserted her right under the Copyright, Designs and Patents Act, 1988, to be identified as Author of this Work.

This publication has been peer reviewed.