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Green Canada

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Edited By Oriana Palusci

This book explores environmental issues in Canada employing an interdisciplinary approach. It adopts several reading frameworks, encompassing the fields of literature, ecocriticism, linguistics, tourism, social sciences, architecture and geography. It investigates the keyword ‘green’ from a multiplicity of perspectives, including the voice of Cree writer Louise B. Halfe/Sky Dancer. Thus, green should be seen as one of the main symbolic colours which define contemporary Canadian identity.

Its six sections address intertwined issues such as the preservation and annihilation of the green landscape, the re-rooting of indigenous worldviews, the impact of Italian rural traditions in urban Canada, the influence of contemporary literary landscapes, the language of green in tourism and linguistics. At the end of the volume, Margaret Atwood’s recent writings are considered as playing a crucial role in the new consciousness of green Canada.

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Green Trade Names in Canada

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Mirko CASAGRANDA

Introduction

Whereas brand names refer to products and other saleable items, trade names designate a firm, company or corporation that manufactures and sells goods and/or delivers services (Rivkin and Sutherland 2004: 13). Once they are officially registered, the former are identified by their trademark, while the latter by their legal name, which may differ from their operating one, i.e. the name used by owners and customers on a daily basis. Trade name registration is mandatory and regulated by dedicated state agencies such as, as Canada is concerned, the Department of Industry. Their websites are indeed a priceless database for the scholars who want to study company names.

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