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Evaluation in media discourse

European perspectives

Series:

Ruth Breeze and Inés Olza

Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies.

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“A life well lived of a lady well loved”: The power of appraisal in the comments section (Isabel Corona)

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ISABEL CORONA

“A life well lived of a lady well loved”: The power of appraisal in the comments section

1.  Introduction

New media texts are not only multimodal, but also multimedia; not only interactive, but also interactional. Not only do they present a new media format that results from the integration in digital form of traditional written text, audio, video, and images, building up a multimedia story pack, they also allow readers to exert control over their reading path by navigating through the online text, and they also turn those readers into users, as they allow them to interact in such ways that audiences actively ‘connect’ on a global scale.

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