Edited By Ruth Breeze and Inés Olza
Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies.
Introduction (Ruth Breeze / Inés Olza)
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RUTH BREEZE & INÉS OLZA
Any attempt to analyse evaluation in media discourse today has to address a vast and multifarious phenomenon. Although approaches devised originally for researching on print media still offer important insights, they usually need to be adapted and refined for use with multimodal and interactive media. This book provides a series of studies addressing various points across the spectrum of media discourse, from the traditional print media, to newspapers in transition, to online media and the blogosphere. Here, we consider briefly the nature of the challenges that our authors have faced, and comment on the way in which the different contributions engage with the themes running through the volume as a whole.
Media and media discourse
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