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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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Management of the loyalty of the federated karate athlete and its correlation with happiness

Cristina Loranca-Valle, Pedro Cuesta-Valiño and Estela Núñez-Barriopedro


Abstract There are several studies that analyze the relationship between happiness and the dimensions of commitment in the labor and religious scope. So, one of the novelties of this work is the analysis of commitment from the scope of sports. Likewise, in the present work the commitment of the federated in Spanish karate and its relation with happiness is analyzed. Specifically, the three dimensions of commitment are analyzed: cognitive, conative and affective. The data from the empirical study have been collected through a survey of Spanish federated karate, with a sample of 601 individuals. The results indicate that there is a positive relationship between happiness and the three dimensions of commitment. The unidirectional variance test shows that each variable of the commitment functions as a variable dependent on happiness.

Keywords: happinessaffective commitmentcognitive commitmentcognitive commitment

The sportspersons who are federated not only practice sport for hobby or for fun; besides this, they intend to compete in tournaments and competitions and to raise of rank if it was possible also. In short, it is a matter of achieving sporting and personal goals, of achieving merits that elevate the athlete to success, but not only the person enjoys this success, since his federation also grows with him. And when it comes to international events, the country also benefits from the successes of its champions.

This is why the Public Administration is very interested in the promotion and development of high-performance and high-level sport. In order to favor...

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