An Analysis under Special Consideration of the Publishing Market
Appendix 5 Reasons for the Purchase of Portuguese Fiction: Results of a Survey in 2001 365
365 Appendix 5: Reasons for the Purchase of Portuguese Fiction: Results of a Survey in 2001. Within the context of my research for my PhD thesis on the Portu- guese literary field, I needed to understand what were the motiva- tions that drove the Portuguese people to purchase the Portuguese fiction and how the Portuguese buyers became aware of titles. I wanted to know how far education, age and sex are key variables in the decision of purchase. Moreover, it was also important to know whether the purchase and reading of the Portuguese fiction are also compelled by motivations associated with the attempt to gain social status. This survey was carried out during the last quarter of 2001 and involved 349 respondents and out of them: 57.6 per cent were women (201) and 42.4 per cent (146) were men; 50.7 per cent (177) were aged between 18-25, 33.5 per cent (117) were aged between 26-29, 12.6 per cent (44) were aged between 40-60 and 3.2 per cent (11) were aged 61 and over; 2.3 per cent (8) attended only Primary school, 32.7 per cent (114) attended secondary school, 6 per cent (21) had professional education and 59 per cent (206) had higher education; 21.5 (75) per cent lived in Greater Lisbon, 11.7 (41) per cent lived in Greater Porto, 19.8 (69) per cent lived in Northern Coastland, 15.8 (55) per cent lived in Southern Coastland, 22.6 per cent lived in Northern Inland and 8.6 (30) per cent lived in South-...
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