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Interpersonal Rhetoric in the Editorials of «China Daily»

A Generic Perspective


Liu Lihua

This book offers a critical review of three different approaches to Editorial Discourse Analysis (EDA). In a practical approach, each of the three – linguistic, discoursal and dialogistic – is applied to the analysis of China Daily editorials.
What are the social functions of China Daily editorials? How are these functions realized in the editorial texts? These are the questions the author focused on carrying out this study, which is aimed at exploring the reasons for the discourse practice of editorials of China Daily.
Beyond describing the language features of China Daily editorials, this book attempts to explain Interpersonal Rhetoric from cultural and social perspectives.


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4 Attitude in the Editorials 91


4 Attitude in the Editorials 4.1 Introduction In this part, the attitudinal meaning in editorials in China Daily will be discussed based on the framework proposed in the previous chapters. The study of attitude in systemic functional linguistics, especially appraisal theory proposed by Martin and his colleagues (Martin 2000b, Martin and Rose 2003, Martin and White 2005) will be treated here as the foundation of the attitude analysis. In this analysis, a detailed analysis of the types of attitude in the editorial is conducted and then, with the help of some statistical work, the prosodic pattern in the genre of editorial is outlined from the attitudinal perspective. Based on the linguistic strategies in editorials, this chapter then further explores how these linguistic findings help to construct the community and manipulate the audience in a particular way. 4.2 Distribution of attitude types in the data This section reports the distribution of different attitude types in the data that has been collected. Firstly, a detailed analysis of attitude types in the editorials produces the following tables and figures. The distributions is shown in three groups. 92 Table 4–1: Attitude in the Monday group Figure 4–1: Attitude in the Monday group Attitude Type Affect Judgment appreciation total Text number hap sat sec cap Norm prop ver Ten val comp M–1 1 3 15 1 19 M–2 5 2 7 2 1 1 18 M–3 3 3 6 12 M–4 2 1 6 9 M–5 1 2...

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