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Discourse, Communication and the Enterprise.- Genres and Trends


Edited By Giuliana Elena Garzone and Maurizio Gotti

This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company’s ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.


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Notes on Contributors - 443


Notes on Contributors BARBARA BERTI completed her PhD in English Linguistics at Milan University, and is now a Tenured Researcher at Università dell’Insubria, Varese/Como (Italy). Her research interests mainly focus on phraseology and lexicography. She has been teaching English at various levels for several years and currently teaches at the Faculty of Humanities of Milan University. She graduated in Foreign Languages and Literatures from the University of Parma and subsequently obtained an MA in Science Communication from the International School for Advanced Studies (S.I.S.S.A.). PAOLA CATENACCIO, PhD (Catholic University Milan), MA (Birk- beck College, London) is Associate Professor of English Linguistics and Translation at Università degli Studi di Milano, where she teaches English Linguistics courses for the degree programme in Linguistic and Cultural Mediation. Her research interests span from second lan- guage acquisition to translation and discourse analysis, especially in the context of LSP research. Her most recent contributions focus on the genre of the press release and, more in general, on linguistic as- pects of corporate communication. Some of her latest publications are: Corporate Press Releases: An Overview (2008); “De-humanising the alien: The construction of migrants’ rights in EU legislation” (2007); “Constructing identities in the fashion industry: Building brand and customer image through press releases” (2007); “Press releases as a hybrid genre: Addressing the informative/promotional conundrum” (2008). She has also co-edited, with Giuliana Garzone and Gina Pon- cini, Multimodality in Corporate Communication. Web Genres and Discursive Identity (2007) and, with Giuliana Garzone, Language and Bias in Specialised Discourse (2008)...

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