A Cross-National Perspective on Recruitment Marketing
LIST OF ABBREVIATIONS - XVIII
XVIII LIST OF ABBREVIATIONS BFS Bundesamt für Statistik (Swiss Federal Statistical Office) BRICS Brazil, Russia, India, China, South Africa cf. confer CEO chief executive officer CSR corporate social responsibility DEBA Deutsche Employer Branding Akademie DV dependent variable EB employer brand e.g. exempli gratia (for example) EOC employer of choice EVP employer value proposition gfs. Gesellschaft für praktische Sozialforschung (Society for practical social research) Gen Y generation Y GLOBE Global Leadership and Organisational Behaviour Effectiveness HR human resources HRM human resource management IBM International Business Machines IDV individualism IV independent variable Jr. junior KPIs key performance indicators MMR moderated multiple regression n/a not available oec. oeconomicarum OECD Organisation for Economic Cooperation and Development PA Pennsylvania PD power distance PJ person–job PO person–organisation rer. rerum RBV resource-based view RJPs realistic job previews ROI return on investment R&D research and development PA Pennsylvania sig. significance XIX UA uncertainty avoidance URL uniform resource locator USA/US United States of America USP unique selling proposition VRIN value, rarity, inimitability, nonsubstitutability XX INT RO DU CT ION 1
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