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Electronic Communication

Political, Social and Educational uses

Edited By Sami Zlitni and Fabien Liénard

Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All these electronic tools promote uses and practices which give them considerable power of speech, strong freedom of expression and choice. So each of us participates actively, wherever we are and whenever we want, in the construction of «new intermediate spaces» making permeable classical border from public to private space.
All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives.
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Strategies for Building Online Identities in Academia. An Exploration of Digital Communication of Researchers in Social Sciences and Humanities

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Introduction

In latest years, online social networks have attracted a growing interest among scholars not only as a research field but also as a new space for both professional and personal promotion. The purpose of this essay is to investigate the features and strategies of online communication in the context of academia, in particular among researchers in social sciences and humanities (SSH).

Which are the professional behaviours that researchers in SSH exhibit through their digital profiles? Which tools and strategies do they adopt? Which kind of contents do they diffuse on their homepages? Through empirical analysis, we aim to understand how researchers use the web and social platforms such as Facebook and Twitter as well as professional social networks such as Academia.edu and LinkedIn to promote their research and their personal and professional image. We will pay special attention to the process of building their online identities and social relationships throughout one or more platforms (Casilli, 2010; Cardon, 2008).

After a short state of art of studies about the use of social media in academia, we will cope with our questions through a three-step empirical analysis. Firstly, we analyse the results of an online questionnaire administered to researchers inscribed at the OMERA platform (Observatory of Mobility in Social Sciences in the European Research Area). Secondly, we analyse the factual online image of the researchers that answered the questionnaire on the web. On the basis of the findings of these two phases, we...

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