UK, Spain, Italy, Poland, Denmark, France and Germany
Edited By Pablo Romero-Fresco
Eye tracking as a method to study reading and subtitling: The DTV4ALL Project
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Abstract: Eye tracking is a valuable method for observing and measuring the eye movements of people watching and reading subtitles. When viewing a subtitled programme, reading is not done in isolation but occurs simultaneously to watching the visuals on-screen and listening to the information conveyed in the audio. There are therefore multiple sources of information, and monitoring someone’s eye movements enables us to gain insights into how well a person “participates” in a subtitled programme (De Linde and Kay 1999, 18). In the case of subtitles for the deaf and hard of hearing (SDH), the fact that the viewer has little or no access to the audio track makes it even more important to know how the subtitles are perceived. This chapter gives an overview of key concepts in eye-tracking research and subtitle reading by providing relevant definitions, identifying variables in texts that influence eye movements and by highlighting the differences between normal (i.e. static text) and subtitle (dynamic text) reading that need to be taken into consideration when studying eye movements during subtitle reading.
Keywords: attention allocation, eye tracking, fixation, perception, processing, subtitling for the deaf and hard of hearing (SDH)
In general, tracking eye movements is one of the best methods to study language comprehension processes (Pollatsek and Rayner 2006, 613). It provides insight into the inner workings of the mind by simply observing the eye, its movements and the finer characteristics thereof. This method becomes even more significant when applied to the field...
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