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CIUTI-Forum 2014

Pooling Academic Excellence with Entrepreneurship for New Partnerships

Edited By Martin Forstner, Hannelore Lee-Jahnke and Mingjiong Chai

The proceedings of the CIUTI FORUM 2014 outline in five chapters the different perspectives of academic excellence, pooled with entrepreneurship for new partnerships, focusing thus on an additional sense of innovation, fresh ideas and clever solutions in T&I training at universities. Therefore new projects of cooperation between universities and the market and international institutions are being presented, having always as a conditio sine qua non excellence and quality in training, paired with responsibility towards the students. This CIUTI FORUM did try to advise the major stakeholders once more, to use their own expertise to help to identify new needs, demands and challenges in their environment, and clearly showed how important it is in our academic training to look out of the box into the research of other disciplines in order to improve our didactical methods.
This volume contains contributions in English, French, German and Italian.
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New Development in University-based Language Service for Global Communication

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Lidi WANG

Development in new technologies nowadays has removed much of the hassle for traveling over distances and for communication around the globe. National borders are disappearing for work as well as for leisure. At the same time, however, these new changes have also created the exponential increase of the needs of language mediation for cross-cultural and cross-linguistic communication. This is particularly true for countries like China, which, by and large, remains a monolingual society of Chinese. Although it has been estimated that over 300 million people in China are learning English or another foreign language, the number of people who can use foreign languages proficiently at work or who can provide language service for others is still quite limited. Yet the need for professional language services in China at all levels is immense and it is still growing at a fast pace. Those with the foreign language skills and who can provide professional language services fall far short of the socio-economic development of the country.

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