Pooling Academic Excellence with Entrepreneurship for New Partnerships
Edited By Martin Forstner, Hannelore Lee-Jahnke and Mingjiong Chai
This volume contains contributions in English, French, German and Italian.
New Development in University-based Language Service for Global Communication
Development in new technologies nowadays has removed much of the hassle for traveling over distances and for communication around the globe. National borders are disappearing for work as well as for leisure. At the same time, however, these new changes have also created the exponential increase of the needs of language mediation for cross-cultural and cross-linguistic communication. This is particularly true for countries like China, which, by and large, remains a monolingual society of Chinese. Although it has been estimated that over 300 million people in China are learning English or another foreign language, the number of people who can use foreign languages proficiently at work or who can provide language service for others is still quite limited. Yet the need for professional language services in China at all levels is immense and it is still growing at a fast pace. Those with the foreign language skills and who can provide professional language services fall far short of the socio-economic development of the country.
To give you a rough idea of the size and expansion of economic activities that require language service, let me quote some statistics from the Ministry of Commerce of China on the growth of the country’s overseas direct investment over the last ten years or so. ← 271 | 272 →
In 100 million USD
Table 1. Growth of Off-Shore Investment by Chinese Enterprises.
As of the end of 2012, 16000 Chinese investors...
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