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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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The Knowledge, Skills and Competencies for Effective Public Affairs Practice. A Mechanism to Embed Ethics


The Knowledge, Skills and Competencies for Effective Public Affairs Practice

A Mechanism to Embed Ethics


University of the Arts, London, UK

In the United Kingdom (UK) there has been concern and scepticism as to the role of public affairs in supporting the democratic process. At the heart of this debate are issues around the motives of those conducting public affairs. This chapter is based on a pilot study that explores the knowledge, skills and competencies for effective public affairs practice. It raises the possibility that by adopting a competency-based approach there can be a mechanism to embed ethics visibly into practice improving the quality of public affairs practice and demonstrating the positive impact that advocacy plays. It is based on synthesising scholarship from the fields of public affairs and human resource management, six pilot interviews and an exploratory analysis of professional competency frameworks. Early results suggest an appetite and an opportunity to create a framework that can add conceptual and practical value.


This chapter presents a UK pilot study connecting scholarship from the fields of competencies and knowledge with the theory and practice of public affairs (PA). It suggests an improved understanding of competencies could provide a practical mechanism to improve PA practice at the micro (individual self-aware), meso (organisational) and macro (societal) level.

The study provides a basis for in-depth research that explores the knowledge, skills and competencies for effective and transparent...

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