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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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The Use of Media in Activist Public Relations. Framing the “Defending our honour” Movement

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The Use of Media in Activist Public Relations

Framing the “Defending our honour” Movement

A. Banu BIÇAKÇI & İlker C. BIÇAKÇI

Yeditepe University, Istanbul, Turkey

This chapter takes activist public relations as a core concept and examines how a social movement in Turkey named “Defending our Honour” makes use of framing approaches to build relationships with their publics via media. The methodology of the study depends on framing, and the researchers employed a content analysis on the newsletters of the movement, news articles and columns published in the media, for the presence or absence of the framing techniques. The study also questions possible similarities between the preferred approaches by the movement and the media. In doing so, the objective of the study was to evaluate the success of the movement’s media relations activities. The findings suggest that the most common technique in all three types of documents was the “general description”. This result proved that the movement was successful in meeting one of their goals, which was being known by their target audiences. Among five framing techniques, only “statistics” seemed to be absent. This result can be related to the negative attitude of mainstream Turkish media towards scientific realities, concerning human health and environmental pollution, if those realities are contradicting with economic and political interests.

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