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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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Ethical Practices and Role Perceptions of Bloggers. An Analysis of Literary Bloggers in Spain

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Ethical Practices and Role Perceptions of Bloggers

An Analysis of Literary Bloggers in Spain

Cristina NAVARRO & Ángeles MORENO

University Rey Juan Carlos, Madrid, Spain

Publishers and authors have identified the blogosphere as a cheap and effective avenue for publicity. It is also a useful tool to connect books with readers. In Spain, space devoted to book reviews in traditional mass media has decreased in recent years, while the number of books published has increased exponentially and sales have dropped. As the influence of literary blogs grows, the question of ethical implications and the nature of the relationship between bloggers and public relations practitioners working in the publishing industry has become more and more important. The research reported in this chapter used a Delphi methodology to investigate how bloggers operate from an ethical point of view. The study explored their professional status, their independence, and their role as part of the promotional strategy developed by book publishers. The findings show that book bloggers see themselves as more independent and credible than professional critics. But there is a lack of agreement about the necessity of following a code of ethics to regulate their activities.

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