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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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A Decade into Sustainability Reporting in Turkey



Akdeniz University, Antalya, Turkey

Today, companies are expected to disclose corporate activities in an accountable, honest and transparent manner. In this context, sustainability reporting is an important tool for communicating organisational performance related to economic, social and environmental issues. This chapter identifies the performance indicators disclosed by Turkish private corporations. Within the framework of indicators defined by the Global Reporting Initiative (GRI), 29 sustainability reports were analysed to identify the most commonly reported items. The findings show that 18 sustainability reports based on the GRI 3.1 standards mostly fulfil the requirements related to economic, social and environmental performance indicators. These findings are not limited to specific sectors of the industry. Analyses show that corporations from energy, financial services, food/beverage products and health care products/ services scored quite well, while corporations from the aviation and logistics sector lagged behind. According to the results, multinational companies are still the locomotives of sustainability practices and reporting, while only large Turkish organisations seem to dare or endeavour for standardized reporting.


The concepts of corporate social responsibility (CSR) and sustainability bear various meanings, which frequently leads to confusion and contest. The European Commission (2011: 1) regards CSR as “the responsibility of enterprises for their impacts on society … to integrate social, environmental, ethical human rights and consumer concerns into their business operations and core strategy in close cooperation with their stakeholders”. Vogel (2005: 2) notes...

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