Research in Public Relations and Organisational Communication
Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench
Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web?
Ethics Statements of Public Relations Agencies in Turkey
How do Turkish PR Agencies Present Themselves on the Web?
Pelin HÜRMERIÇ & Billur ÜLGER
Yeditepe University, Istanbul, Turkey
Today, corporations are dealing with a large number of active audiences requiring investigating their activities and expecting transparency instead of obscurity. In this changing context, they have always sought to enhance credibility among their stakeholders by presenting their expertise, their dependability and their philanthropic nature. This has been done through all types of public relations tools from newsletters to annual reports. However, a series of unethical public relations practices has gradually degraded the credibility and value of the field, and thus, public relations professionals, industry associations, and scholars have emphasized the significance of ethics codes.
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