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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web?


Ethics Statements of Public Relations Agencies in Turkey

How do Turkish PR Agencies Present Themselves on the Web?


Yeditepe University, Istanbul, Turkey

Today, corporations are dealing with a large number of active audiences requiring investigating their activities and expecting transparency instead of obscurity. In this changing context, they have always sought to enhance credibility among their stakeholders by presenting their expertise, their dependability and their philanthropic nature. This has been done through all types of public relations tools from newsletters to annual reports. However, a series of unethical public relations practices has gradually degraded the credibility and value of the field, and thus, public relations professionals, industry associations, and scholars have emphasized the significance of ethics codes.

In the present research project, we examine the presence of ethics statements on the web sites of 25 public relations agencies and analyse how their discourse has been set in terms of the effectiveness of their self-presentations. To review the ethics statements of these agencies, we refer to Fisher’s (2005) identification of the six categories typically addressed in the codes: (1) Work environment (e.g. team work and creativity), (2) Goals (e.g. growth and excellence), (3) Behaviour (e.g. honesty and openness), (4) Professionalism (e.g. accountability and hard work), (5) Fulfilment (e.g. fun and recognition), and (6) Respect (e.g. respect for the firm and society). The data reveal that of all the six categories, the most commonly expressed category...

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