Research in Public Relations and Organisational Communication
This book presents a selection of articles dedicated to the analysis of the situation and the evolution of public relations and organisational strategic communication, with a main focus on ethics and ethical issues.
Public relations, strategic communication and organisational communication always had an important and complex relation with ethics: the work on opinion and reputation puts communication professionals directly in touch with all sorts of ethical issues, and this reality is even more apparent today. A recent edition of the European Communication Monitor (www.communicationmonitor.eu) gives a clear sign of this situation: a majority of communication professionals in Europe have been confronted each year with one or more ethical challenges in their work, and these demands are increasing year on year. The international and intercultural nature of contemporary communication practice, together with the increase of social media, make the ethical dimension of communication more and more evident and demanding. Communicators, as we all are, live in an interconnected world in which “the other” and his or her vision is often closer to ourselves than ever before, which brings with it clear ethical implications. From a more philosophical point of view, one can cite St. Thomas Aquinas, who stated: “moral acts and human acts are the same” (idem sunt actus morales et actus humani). A moral dimension is inherent in all kinds of (voluntary) human acts and behaviours, including communication. This is always true, even if the awareness of this dimension can vary among practitioners, and ethical skills...
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