Edited By Enric Ordeix, Valérie Carayol and Ralph Tench
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
Public Relations and the Use of Interactivity in Digital Press and in Social Media: A Comparative Analysis
Public Relations and the Use of Interactivity in Digital Press and in Social Media
A Comparative Analysis
Dr. Joan-Francesc FONDEVILA-GASCÓN, Dr. Ana BERIAIN-BAÑARES & Dr. Josep-Lluís Del OLMO-ARRIAGA
University Abat Oliba CEU, Barcelona
1. The relevance of social media and digital newspapers for Public Relations
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