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Public Relations, Values and Cultural Identity

Edited By Enric Ordeix, Valérie Carayol and Ralph Tench

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
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Communicating Public Values in a Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media


Communicating Public Values in a Young Democracy

Successes and Failures of Western Donors to Support Ukrainian Independent Media


University of Oklahoma, USA


Ukraine, a new yet fragile democratic state, has been perceived as a country that successfully and peacefully transitioned from a post-Soviet autocratic to a young democratic state. In the last 20 years, multiple independent media outlets and media-related NGOs have been actively protecting the freedom of speech in Ukraine with the help of many Western donors who supported the development of the independent media system in this country. But despite a large number of donations and extensive monetary support of Ukrainian media and NGOs, donors and media development professionals still lack sufficient information whether these donations and continuous support have contributed to the development of the independent media in Ukraine and whether these efforts paid off. This study, the first of its kind, aimed to collect the first-hand data from representatives of Western donors as well as representatives of Ukrainian media and media-related NGOs to examine what role, if any, Western donor supported had played in the development of independent media system in Ukraine in the last 20 years. In addition, the study sought to identify examples of the most successful donor-funded media interventions in Ukraine. Finally, this research aimed to answer a question, which Ukrainian independent media and media-related NGOs were most effective in working with Western donors and why? The data from 38...

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