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Public Relations, Values and Cultural Identity

Edited By Enric Ordeix, Valérie Carayol and Ralph Tench

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
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The book was subject to a double blind refereeing process. No part of this book may be reproduced in any form, by print, photocopy, microfilm or any other means, without prior written permission from the publisher. All rights reserved. © P.I.E. PETER LANG S.A.     Éditions scientifiques internationales     Brussels, 2015     1 avenue Maurice, B-1050 Brussels, Belgium     info@peterlang.com; www.peterlang.com ISBN 978-2-87574-251-3 e-ISBN 978-3-0352-6527-9 D/2015/5678/16

CIP available from the British Library and from the Library of Congress, USA.

Bibliographic information published by “Die Deutsche Nationalbibliothek”. “Die Deutsche Nationalbibliothek” lists this publication in the “Deutsche National-bibliografie”; detailed bibliographic data is available on the Internet at .

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