Show Less

New Vocabularies, Old Ideas

Culture, Irishness and the Advertising Industry


Neil O'Boyle

Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural symbolism in advertising and the cultural vocabularies of advertising practitioners. While globalisation and immigration to Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely essentialist understandings of culture and identity. As the first of its kind in Ireland, this book makes a case for renewed attention to advertising by academic scholars and promotes the benefits of interdisciplinary research.


Show Summary Details
Restricted access

Bibliography 185


Bibliography Abaza, M. and Stauth, G. (1990) “Occidental Reason, Orientalism, Islamic Fundamentalism: A Critique” in M. Albrow and E. King (eds) Globalization, Knowledge and Society. London and New York: Sage. Abdullah, I. and Donnelly, J.P. (1995) “Creative Strategy in Advertising” in T. Meenaghan and P. O’Sullivan (eds) Marketing Communications in Ireland. Dublin: Oak Tree Press. Advertising Standards Authority of Ireland (2007) Code of Standards for Advertising, Promotional and Direct Marketing in Ireland Adworld Anglo Irish Bank “Club is Family” Alcof f, L.M. (1997) “The Politics of Postmodern Feminism, Revisited”, Cultural Critique 36(Spring): 5–27. Allen, K. (2000) The Celtic Tiger: The Myth of Social Partnership. Manchester: Manchester University Press. —— (2007) The Corporate Takeover of Ireland. Dublin: Irish Academic Press. Altheide, D.L. (2007) “The Mass Media and Terrorism”, Discourse and Communication 1(3): 287–308. Alvesson, M. (1993) “Organizations as Rhetoric: Knowledge-Intensive Firms and the Struggle with Ambiguity”, Journal of Management Studies 30(6): 997–1015. —— (1994) “Talking in Organizations: Managing Identity and Impressions in an Advertising Agency”, Organization Studies 15(4): 535–63. —— (1998) “Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency”, Human Relations 51(8): 969–1005. Amin, A. and Cohendet, P. (2004) Architectures of Knowledge. Firms, Communities and Competencies. Oxford: Oxford University Press. Anclif f, V., Saundry, R. and Stuart, M. (2007) “Networks and Social Capital in the UK Television Industry: The Weakness of Weak Ties”, Human Relations 60: 371–93. Anderson,...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.