The Ministry of Popular Culture and Italian Propaganda on the Home Front, 1938–1943
Drawing on largely unexplored sources such as government papers, personal memoirs, censored letters and confidential reports, Staging the Fascist War analyses the crisis of the regime in the years from 1938 to 1943 through the perspective of a propaganda programme that failed to bolster Fascist myths at a time of total war.
Chapter 1. Towards Total War: Propaganda, the Media and Public Opinion, 1938–1939
Chapter 1 Towards Total War: Propaganda, the Media and Public Opinion, 1938–1939 Italians who went to the cinema in the spring of 1938 to see the British film Things to Come, based on a script by H. G. Wells and set in a fictional city hit by a sudden air raid, knew that thousands of their compatriots were fighting in Spain to help Francisco Franco overthrow the Republican government and that a few years earlier Italian soldiers had fought in Africa to conquer Ethiopia and bestow on King Vittorio Emanuele III the title of Emperor. They probably were not aware – since the Italian media was prone to portray troops and airmen as chivalrous – that in both wars the Italian army had employed powerful tools of destruc- tion to curb the enemy’s resistance: during that spring Mussolini’s and Hitler’s aircraft were bombing Spanish cities in order to terrorise civil- ian populations and subdue their confidence and morale. A number of Italians also remembered that enemy aircraft had bombed northern Italian cities during the Great War.1 What most Italians did not imagine 1 Prominent Fascists who took part in the Ethiopian campaign recounted their expe- riences and the Italian air force raids in books that aimed at building or enhancing their reputations as valiant fighters. All very close to the Duce, they influenced the regime’s propaganda policies during the 1940–1943 war: Alessandro Pavolini, Disperata (Florence: Vallecchi, 1937), pp. 72–73; Vittorio Mussolini, Voli sulle ambe (Florence: Sansoni, 1937), pp. 20...
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