Globalization and Identity
This richly detailed case study sets out to investigate the attitudes of Hong Kong university students to eight varieties of English speech. It employs a range of direct and indirect techniques of attitude measurement in order to obtain in-depth information about the students’ perceptions. The book also discusses the important pedagogical implications of the choice of linguistic model in English language teaching, both within the Hong Kong population and among other Chinese communities.
Chapter 3: Attitudes and Language Attitude Studies
Attitudes and Language Attitude Studies
In the two previous chapters, the theoretical framework and general background to the current research were described. This chapter introduces, first, the nature of human attitudes, providing a definition of what they are and illustrating the relationship between attitude and behaviour. I will then explore the central role occupied by language attitude research in sociolinguistics. I will review a variety of language attitude studies with a special focus on those conducted in Hong Kong, bearing in mind that there is a paucity of research into attitudes towards different English accents in this context.
3.1 The nature of attitudes
Attitudes have long been an important subject for research in fields like social psychology and sociolinguistics (Agheyesi and Fishman 1970: 137; Eagly and Chaiken 1993: 1; Garrett et al. 2003: 2; McKenzie 2007: 23). In this section, definitions of what constitutes an attitude are provided alongside those for a number of related concepts.
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