The Case of Walden Media
Nathalie Dupont’s timely tome investigates the growing trend of conservative Christians engaged in the film industry. In particular, she chronicles the historical background of the movement from its resistance to cultural media through the focused vision of billionaire Philip Anschutz and Walden Media. Dupont’s coining of the neologism of Godlywood playfully teases out the role that conservatives have devised in expressing their hopes and faith through the creative medium of film, much as Hollywood, Nollywood and Bollywood have established their own recognizable global styles.
Building upon the foundations of historical research on Protestant Christians involved in filmmaking enterprises, Dupont transports us into a new level of specific investigation, a case study of a remarkably successful production company. But along the journey she invites her readers to consider old and new questions, provoking us to think more broadly of the nature and scope of religious and moral cinema. How can a conservative film company, one stemming from a Protestant tradition of suspicion of images and tactically relying upon propositional or didactic approaches to communication (and evangelism), effectively sell one’s product while maintaining the integrity of their soul?
She poses the conundrum of how Walden Media films could survive in a profit-oriented industry; and yet, it has thrived in attracting audiences and garnering a profitable market share, developing a loyal niche culture. Of increasing importance is the role of foreign markets on the sustainability of film production companies. Selling one’s films in China and Europe can...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.