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Carrying a Torch

The Beijing Olympic Torch Relay in the British and Chinese Media


Mei Yang

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued.
A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.
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Chapter 7: Diachronic study



The diachronic study compares CDC-A and BBC/GC-A in reference to the 2008 Torch Relay. We are presenting a diachronic comparison conducted by means of a frequency and a concordance analysis of the media discourse of the Athens Olympic Torch Relay (CDC-A) and the Beijing Olympic Torch Relay by the China Daily (CDC-B). Through this examination, we can explore which themes shift and which themes persist between 2004 and 2008 in the China Daily.

This section will compare the top fifty most frequent lexical items of CDC-A with those of CDC-B as in Tables 9 and 10 (Table 10 provides complementary information to Table 9).

Table 9 below shows the top fifty most frequent lexical items in CDC-A and CDC-B: ← 127 | 128 →

Table 9. The top fifty most frequent lexical items in CDC-A and CDC-B.

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