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Perspectives in Communication Studies

Festschrift in Honor of Prof. Dr. Ayseli Usluata

Edited By Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

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Gözde Dalan Polat - Digitalization of Communication Patterns in Everyday Life


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Gözde Dalan Polat

Digitalization of Communication Patterns in Everyday Life


One of the three colleagues in suits walking toward the exit door of a mall at noon was complaining to the others: “Guys, I couldn’t fall sleep last Saturday, so I got up and logged onto Facebook, but among all of my friends, I couldn’t find one person I could go out drinking with. And I have nearly three hundred and fifty friends” (August 12, 2013). While hearing him say this with a slightly mocking tone, I began to question the reality of three hundred and fifty friends and began to mentally visualize the notion of “loneliness.” I imagined this hitherto unknown young man, who appeared to be in his 30s, in a suit, in a room, alone, sitting at the computer and looking at other people’s posts on Facebook.

This complaint, which I had overheard in a time and space of what I considered to be a slice of everyday ordinary life, served as a kind of concrete evidence that raised a curtain on the transformation of digital culture as it powerfully leads to new formations stretching from communication technologies to the “capillaries” of everyday life (Foucault, 1998). This example allows us to consider how and to what degree social media has socialized us into accepting the creation of a digital culture. Essentially, the fact that one can contact three hundred and fifty friends whenever one...

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