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Perspectives in Communication Studies

Festschrift in Honor of Prof. Dr. Ayseli Usluata

Edited By Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

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Ebru Nurluoğlu - The Happiness Mindset vs. The Unhappiness Mindset


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Ebru Nurluoğlu

The Happiness Mindset vs. The Unhappiness Mindset

“The girl showed him that being alive was no mistake.”

(The film Man Of Fire)

You’d better check your mindsets about happiness first, in order to be happy, since as long as you keep the unhappiness mindset in your head it means you are carrying an inner enemy within, ready to blow up your happiness potential.

Mindset is the sum of the ideas and attitudes as the reflection of one’s viewpoints and beliefs. Mindset is the way of understanding events, people and topics. In this regard mindset is very effective on the person’s emotional world.

Imagine. Every morning when you wake up you see two mats bearing the writing happiness and unhappiness on them respectively. Both are expecting you to step on, to activate the written mindset on yourself. Whichever mat you consciously choose to step on determines your selection of happiness perception for the day ahead. The same type of mats await you in front of your house, office and car.

The concept which I call ‘overalleudemonism’ and sum up as ‘I you s/he eudemonism’ serves the happiness mindset. In overalleudemonism the person is concerned about the happiness of his/her own along with that of those around him/her. While doing this s/he neither dedicates him/herself utterly to his/her circle at the expense of his/her happiness nor does s/he make those around unhappy...

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