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Tweets from the Campaign Trail

Researching Candidates’ Use of Twitter During the European Parliamentary Elections


Alex Frame, Arnaud Mercier, Gilles Brachotte and Caja Thimm

Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.

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List of Contributors


Dr Elena Albu is a Swiss Government Excellence Scholarship holder at the University of Geneva. She completed her PhD dissertation “The Pragmatics of Negative Structures in Political Discourse: A Relevance Theoretic Approach” in September 2012. She conducts empirical research into various aspects of language structure and her research interests are found at the interface between pragmatics, discourse analysis, corpus linguistics and computer-mediated communication.

Mario Anastasiadis, M.A. is research assistant at the University of Bonn/Germany, Department for Media Studies. His research interests are social media and political communication, media and popular culture, popular music in the media, extremism on the internet and qualitative methods (online and offline). In the research project Deliberation on the Net, which is part of the DFG priority programme Mediatized Worlds (funded by the German Science Foundation) he is dealing with questions of online media logics and media change within the framework of political discourses on Twitter. E-mail:, Twitter: @M_Anastasiadis

Ian Basaille-Gahitte is a PhD student in Computer Science at the the Electronics, Informatics and Image Laboratory (LE2I) UMR CNRS 6306, at the University of Burgundy (Dijon, France). He is also a research engineer at a French company, where he works on client relationship management and social media.

Fernando Bonete Vizcaino is PhD student and assistant professor at CEU San Pablo University (Madrid, Spain), where he graduated in Humanities and Journalism in 2013. He is also running his professional career as internal communication manager at CEU...

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