Development, Application and Perspectives
This book deals with the feasibility analysis of market-oriented Higher Education Institutions based on the data of international field survey. The topics under examinations require the use of qualitative methods: guideline-oriented open expert interviews in different countries for data collection, content analysis of the survey data, and proposal of a Balanced Scorecard application in the Higher Education Institution management. Based on the elements of New Public Management methodology the author elaborates a detailed development plan usable as a model to restructure a Higher Education Institution to cope with the challenges of the Future.
The European higher education institutions (HEI) have experienced a phase of transition recently. The differences between universities and polytechnics are decreasing, whereas the differences among universities are increasing. The HEI will have to face strategic challenges within the next few years. These challenges result from changing circumstances and demographic interdependencies. The demographic changes show a clear shift in the age pyramid as well as an increasing demand for skilled personnel in the industry. In future, there will be more students and older students.
Commercial efficiency, output-orientation, a culture of service, human resources – these terms are familiar to executives and students of economy. It is a new development that these ideas have reached areas of the society to which they were alien before. Many HEI use a new phraseology to show how modern they are. Authorities are turned into agencies, students become clients, and HEI are called service providers these days.
Organisational procedures are subject to controlling and benchmarking as in the private sector. There is also a growing demand for flexible extra-occupational online courses. Academic institutions will have to adapt the courses they offer, their marketing and organisation to the changing requirements of the students. Thus, the HEI are going to act in a competitive environment in which they will be the more successful the more competitive they are.
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