Development, Application and Perspectives
This book deals with the feasibility analysis of market-oriented Higher Education Institutions based on the data of international field survey. The topics under examinations require the use of qualitative methods: guideline-oriented open expert interviews in different countries for data collection, content analysis of the survey data, and proposal of a Balanced Scorecard application in the Higher Education Institution management. Based on the elements of New Public Management methodology the author elaborates a detailed development plan usable as a model to restructure a Higher Education Institution to cope with the challenges of the Future.
3 Goals and Methods of the Thesis
The economist Alfred Kieser is one of the leading German researchers of organisational theory and author of numerous scientific publications about business aspects of organisations and also have meaning for sociology. In 2004, he published the article ‘The Americanization of Academic Management Education in Germany,’ thus starting the debate about that subject.75 In the article, he argued that there was a process of Americanisation of the German system of higher education. He said that German HEI began to accept American management practices in the 1950s. However, since the 1990s, there have been attempts to Americanise the higher education institutions, especially those teaching management. Business processes were slowly adopted in HEI. He pointed out that this was only possible through Europeanisation, i.e. an opening to a wider academic market.
Locke and Schone also focussed on management schools in their The Entrepreneurial Shift: Americanization in European High-Technology Management Education, which was published in 2011. By examining business schools in France, Germany, and the Czech Republic, Robert Locke analysed how HEI in different countries accepted an entrepreneurial business context for their institutions.
Graf wrote in ‘Besser sein oder anders sein? – Der Wettbewerb zwingt Hochschulen zu strategischer Planung und Profilbildung’ that increasing autonomy, competition for external funds and students, as well as a diversified higher education sector have created a competitive environment that forces university management beyond the Excellence Initiative to strategic planning and the definition of a profile.76
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