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Higher Education Modelling

Development, Application and Perspectives


Michaela Gläß

This book deals with the feasibility analysis of market-oriented Higher Education Institutions based on the data of international field survey. The topics under examinations require the use of qualitative methods: guideline-oriented open expert interviews in different countries for data collection, content analysis of the survey data, and proposal of a Balanced Scorecard application in the Higher Education Institution management. Based on the elements of New Public Management methodology the author elaborates a detailed development plan usable as a model to restructure a Higher Education Institution to cope with the challenges of the Future.

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Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at

Library of Congress Cataloging-in-Publication Data Names: Gläß, Michaela, 1982- author. Title: Higher education modelling : development, application and perspectives / Michaela Gläß. Description: New York : Peter Lang, [2016] | Series: Internationale Märkte ; Band 20 | Includes bibliographical references. Identifiers: LCCN 2016035878 | ISBN 9783631679050 Subjects: LCSH: Education, Higher–European Union countries–Marketing. | Education, Higher–European Union countries–Data processing. | Educational change–European Union countries. Classification: LCC LB2342.82 .G53 2016 | DDC 378.0094–dc23 LC record available at

Cover Illustrations: Front: Alexander Breunig Background: Michaela Gläß

ISSN 1435-473X ISBN 978-3-631-67905-0 (Print) E-ISBN 978-3-653-07102-3 (E-PDF) E-ISBN 978-3-631-69783-2 (EPUB) E-ISBN 978-3-631-69782-5 (MOBI) DOI 10.3726/b10482

© Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2016 All rights reserved. PL Academic Research is an Imprint of Peter Lang GmbH.

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