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Contemporary Approaches in Humanities

Edited By Hasan Arslan, Mehmet Ali Içbay, Günther Löschnigg and Rasim Yilmaz

This book presents a collection of papers written by researchers, teachers, administrators, analysts and graduate students working and doing research in the field of social sciences. The scientific studies include a wide range of topics from the analysis of social science textbooks to the teacher image in newspapers, the relationship between self-efficacy and cognitive level and the role of organizational silence on the loneliness of academics in work life.

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An Empirical Study of the Determinants of Impulse Buying in Algeria (Nadira Bessouh / Belkacem Ferouani)

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Dr. Nadira Bessouh* &Dr. Belkacem Ferouani**

An Empirical Study of the Determinants of Impulse Buying in Algeria

Abstract This paper aims at testing, on a sample of 385 Algerian buyers, the effect of the atmospheric variables inside the store as well as that of the product on impulse buying. These variables may distort the consumer’s purchase decision at the point-of-sale and lead to impulse buying. The collection of data was carried out by means of a self-administered questionnaire at the store’s exit. When the necessary analyses were done, the results confirmed the existence of a significant relationship between these variables and impulse buying. Based on these results, among the main managerial implications, managers at points of sale should choose experience as a differentiation, using various techniques and combining several types of strategies to get an experiential offer and thus cause an emotional and functional impulsive purchase.

Keywords: Algerian shoppers, impulse buying, shopping environment, Product.

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