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In the Beginning was the Image: The Omnipresence of Pictures

Time, Truth, Tradition


András Benedek and Ágnes Veszelszki

The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate.

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Preface (Ágnes Veszelszki)


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Ágnes Veszelszki


In the beginning was the image… The main title of the sixth volume in the Series Visual Learning (VL) was borrowed from William Horton’s The Icon Book (and also appears in Shlain’s book). The slightly altered Bible verse was cited in the workshop presentation Forgotten Theories of the Image delivered in June 2016 by Kristóf Nyíri, co-founder, with András Benedek, of the workshop and the series. In this presentation Nyíri argued that “there are not many famous authors whose works are, so to say, must-reads for their contemporaries, and there are not many sub-disciplines whose professionals naturally – for their own good and as an obligation – make reference to each other. VLL members do not constitute such a sub-discipline; but they might as well put their efforts in a somehow convergent theoretical direction.” This aim is pursued by the events of the Visual Learning Lab (VLL), organised by the Budapest University of Technology and Economics for seven years now since 2009: the monthly seminar-like workshops and the annual international conference. A peer reviewed selection of such conference papers is published every year in the Series Visual Learning by the Peter Lang publishing house.

In honour of the traditions, the main title of the November 2015 conference was again a triple alliteration: Time, Truth, Tradition. The editors of the current volume selected 16 of the 30 papers presented in the conference. The papers can be...

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