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Teaching Business Culture in the Italian Context

Global and Intercultural Challenges


Edited By Peter Cullen and Maria Elisa Montironi

Italy often suffers from its cultural heritage. Certain themes have passed into stereotype and popular consumption, while others have been overlooked. This volume discusses teaching choices and topics on the implementation of a US study abroad business programme in Italy. The authors first have a look at business questions, then at culture through a chapter on the fashion industry. The final section focuses on methods in teaching Italian culture, language, history, and intercultural communication. This volume highlights non-traditional aspects of Italian culture, and focuses on the intercultural dimension of teaching and learning for study abroad students. The points of view found herein should promote a more contextualized and contemporary view of what studying Italy can be about.

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Pragmatics in Intercultural Contexts: A Classroom Case Study (Roberta Mullini)


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Roberta Mullini

Pragmatics in Intercultural Contexts: A Classroom Case Study


What follows is a chronicle, i.e., it is the narrative of what happened during an Italian university course for MA students, graduating in modern languages (English as major). Like all chronicles, it is biased, and the more so in this case, since the narrator (myself) was also the teacher of that course.1

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