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Heteroglossia Online

Translocal Processes of Meaning-Making in Facebook Posts


Caroline Schilling

The nature of communicative practices today, particularly in the context of digitalized media, has revealed that earlier paradigms on language contact do not prove to be fully satisfactory. Based on 1,507 Facebook posts of German university students participating in the Erasmus exchange program, the analysis aims at exploring how posters draw on their entire repertoire of local and «translocal» semiotic resources in interactions among speakers with diverse language backgrounds. The students under examination participate in actual processes of meaning-making by refashioning the semiotic potential of various features. As a result, the interlocutors create heteroglossic and polycentric posts to decollapse collided and fuzzy contexts and to negotiate potentially large and multiple audiences.

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8. Bibliography


8. Bibliography

Acquisti, Alessandro and Ralph Gross (2006): “Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook”. In: Philippe Golle and George Danezis, eds.: Privacy Enhancing Technologies. 6th International Workshop, PET 2006, Cambridge, UK, June 2006, Revised Selected Papers. Berlin: Springer, 36–58.

Adami, Elisabetta (2010): “ELF and sign-making practices on YouTube: Between globalisation and specificities”. In: Roberta Facchinetti, David Crystal and Barbara Seidlhofer, eds.: From International to Local English – And Back Again. Bern: Lang, 235–264.

Alexander, Richard J. (1999): “Caught in a Global English Trap, or Liberated by a Lingua Franca? Unravelling Some Aims, Claims and Dilemmas of the English Language Teaching Profession”. In: Claus Gnutzmann, ed.: Teaching and Learning English as a Global Language: native and non-native perspectives. Tübingen: Stauffenburg-Verlag, 23–39.

Alim, H. Samy (2009): “Translocal Style Communities: Hip Hop Youth as Cultural Theorists of Style, Language, And Globalization”. Pragmatics 19 (1): 103–127.

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