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Why Europe?

Narratives and Counter-narratives of European Integration

Edited By Alina Bârgăoanu, Raluca Buturoiu and Loredana Radu

This publication tackles strategies for bridging the widening gap between the EU and its citizens. It focuses on new theoretical and empirical frameworks about EU media frames and narratives, political discourse and citizens’ perceptions in order to promote a critical, yet constructive approach to the role of communication in the process of European integration. It has been acknowledged that the least problem the EU has is a communication problem. Communication is largely ineffective against a rising sentiment of injustice and inequality among increasingly diverse national, social and political groupings across the EU. Therefore, the authors underline how EU communication and EU public sphere can shape common representations of what can unite us as Europeans.

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The Communication Deficit of the EU from a Citizens’ Perspective. Young People’s Difficulties in Making Sense of Media Coverage on the EU (Christina Ortner)

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Christina Ortner

The Communication Deficit of the EU from a Citizens’ Perspective. Young People’s Difficulties in Making Sense of Media Coverage on the EU

Abstract: By doing in-depth analyses of selected cases this chapter identifies five problems of young adults hindering EU communication, namely inattention, incomprehension, disorientation, manipulability and mistrust. They result from a lack of willingness to deal with the EU, a lack of political knowledge, a lack of media literacy and a lack of trust.

1. The Communication deficit of the EU – bringing the citizens in

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