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Language − Literature − the Arts: A Cognitive-Semiotic Interface


Edited By Elżbieta Chrzanowska-Kluczewska and Olga Vorobyova

The book offers an interdisciplinary discussion of the cognitive-semiotic interface between language, literature, and the arts, with a special focus on creativity and imagination. It brings together international contributors suggesting a wide range of innovative perspectives on the correlation between verbal discourse and creative artefacts. The book reveals the specificity of such phenomena as parallax, transparency, corporeal imagination, and multimodality. Alongside interpreting artistic texts, the contributors search for cognitive and semiotic manifestations of creativity in political and everyday discourse.

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The Art of Public Speaking: Interpretation, Translation, Adaptation (Yaroslava Fedoriv)


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Yaroslava Fedoriv

The National University of “Kyiv-Mohyla Academy”, Ukraine

The Art of Public Speaking: Interpretation, Translation, Adaptation

Abstract: Regarding speech production and speech perception as the key constituents of cognitive rhetoric, this research narrows the range of controversial views on rhetoric to the category of verbal manipulation, i.e. a method of using linguistic means and speech prosody to exert control over the hearer, and exemplifies it with a case study of ‘Antony’s Address to the Romans’ from Julius Caesar by William Shakespeare. By decoding the rhetorical strategies and persuasive tactics on both linguistic and paralinguistic levels and analyzing the feedback obtained through empirical inquiry of the meta-audience of Shakespeare’s play, the paper reveals verbal and non-verbal cues of ‘artful cheating’, which, however, appear to bring cognitive dissonance when perceived by non-native spectators of modern adaptations of the play. Thus it can be inferred that a better understanding of pragmatic and cognitive features of cross-cultural communication is crucial for harmonising rhetorical interaction.

1. Introduction

Within the framework of the current interdisciplinary research on the mind and cognition, rhetoric appears to be an area that deserves special consideration from the cognitive science perspective. As Jeanne Fahnestock points out, “Ultimately an understanding of the brain should lead to a better understanding of language, and that in turn should lead to a better explanation of effective language, of persuasion” (Fahnestock 2005: 159–179). Applying the cognitive approach to the domain of...

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