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Language − Literature − the Arts: A Cognitive-Semiotic Interface

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Edited By Elżbieta Chrzanowska-Kluczewska and Olga Vorobyova

The book offers an interdisciplinary discussion of the cognitive-semiotic interface between language, literature, and the arts, with a special focus on creativity and imagination. It brings together international contributors suggesting a wide range of innovative perspectives on the correlation between verbal discourse and creative artefacts. The book reveals the specificity of such phenomena as parallax, transparency, corporeal imagination, and multimodality. Alongside interpreting artistic texts, the contributors search for cognitive and semiotic manifestations of creativity in political and everyday discourse.

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Had We Never Loved So Kindly: Conceptualisation of Communicative Behaviour (Iryna Shevchenko)

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Iryna Shevchenko

V. N. Karazin Kharkiv National University, Ukraine

Had We Never Loved So Kindly: Conceptualisation of Communicative Behaviour

Abstract: This contribution analyzes mental facets of interactional styles, or modes of verbal communication in English and Ukrainian. Using the notion of conceptualisation in the context of discourse analysis and cognitive pragmatics, it explicates cognitive and pragmatic difference between interactional acts as such and their concrete features in terms of concepts-events and concepts-properties. The analysis also singles out a particular type of cultural concepts – those of communicative behaviour, highlighting the specificity of conceptualisations related to speech acts or speech events. It differentiates between their ethical properties as corresponding to processual or atemporal concepts. Concepts-events are viewed as mental schemata of certain situations, which can be modelled as dynamic frames-scenarios and manifested in discourse by respective speech acts. Concepts-properties are presented as internalized ethic norms of communicative behaviour that regulate, through strategies of politeness related to ethno-cultural stereotypes, various instances of verbal and non-verbal interaction.

1. Introduction

Concept and conceptualisation are probably the best known aspects of cognitive linguistic studies. In the domain of linguistic interaction between the speaker and the hearer the research mainly concentrates on the conceptualisation of specific speech acts and speech events – genres, emotions, rituals, and ethnocultural scripts such as English judgments expressed through verbs such as blame, accuse, criticize (Fillmore 1971). The mental issues of interactional styles or modes of communication, however, are equally...

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